22 Jermyn Street's mission is to consistently exceed our visitors' expectations in terms of the products and services we provide to our business and leisure travellers by creating a customised experience for each visitor. 22 Jermyn Street collects information about our visitors (both offline and online) so that we can provide an experience that is tailored to their preferences. Since the privacy of our visitors is of paramount importance to 22 Jermyn Street, we wish to protect it and maintain the trust of our visitors while collecting the information necessary to do this. 22 Jermyn Street is fully committed to providing information about the collection and use of personal information furnished by, or collected from, visitors while using our website, products and services. We offer visitors the choice to decline (opt out) participation in certain services and promotional benefits provided by 22 Jermyn Street. Below is an explanation of the information we collect, how we use it, and why the use of this information will benefit our visitors' experience.

WEBSITES:
The websites owned or controlled by 22 Jermyn Street Hotel, including www.22Jermyn.com, may ask for and collect personally identifiable information in order to provide a customised experience. Visitors are given notice of this request and they have the ability to choose the information they wish to share with 22 Jermyn Street. Visitors will be informed about how 22 Jermyn Street may use such information. In most cases, the information a visitor provides is added to our database in order for 22 Jermyn Street to provide personally tailored messages which are delivered online and offline. Visitors will always be offered the choice not to provide personally identifiable information or to have it shared with others.

Visitors to our websites are given the option to become Registered Customers. In order to become a Registered Customer, visitors will be asked for their name, address and other basic profile information. If visitors choose not to supply the information, their ability to perform certain transactions may be affected.

SECURITY:
Although "guaranteed security" does not exist either on or off the Internet, we safeguard our visitors' personally identifiable information by using industry standard practices. Currently, our websites utilise a variety of different security measures designed to protect personally identifiable information from unauthorised access by users both inside and outside 22 Jermyn Street.

ACCESS TO INDIVIDUAL VISITOR PROFILES:
We respect our visitors' privacy and maintain their profile information on a secure server. Personally identifiable information can be accessed and updated via a 22 Jermyn Street customer service representative. 22 Jermyn Street will not use our visitor's confidential information for purposes, which are not disclosed to or authorised by the visitor.

EMAIL:
From time to time, 22 Jermyn Street asks visitors for their email address in order to provide relevant information such as reservation confirmations and offers. Email addresses may be joined with other information provided on our website and may also be augmented with other data sources. By providing their email address to us, visitors may receive email. Visitors will always have the ability to accept or decline email communications from 22 Jermyn Street.

Email communication is sent only to people who have consented to receive email from 22 Jermyn Street. At the time of email capture, 22 Jermyn Street will advise the visitor that we will use the email address for service and product information, as well as marketing and promotional communications. At any time a visitor may opt-out of receiving email communication by following the directions posted in every email.

Visitors may receive periodic offers and information from 22 Jermyn Street about our products and services. Visitors who do not want to receive marketing information from 22 Jermyn Street in the future, have the option to contact us in order to decline such communication.

Once a visitor has opted out, they can choose to opt-in.

PERIODIC REVIEW AND MODIFICATIONS:
This privacy policy was last modified on 08/07/07. 22 Jermyn Street recommends that visitors review this Privacy Statement periodically, as 22 Jermyn Street may revise it from time to time.